Like any neophyte who tried to journey another phase of his life, for Alas, the start was not that easy. Conceptualized at the beginning of 2003 and in June of the same year, Alas Cargo formally started its operations in Carson, CA. Previously involved in the pager business for 18 years, the company began to consider touching up on another kind of business when mobile phones became the newest technology. The family had a vision of providing economical, fast, and reliable cargo service for Filipinos.