JB Music started its commercial operations in November of 1974 by Engineer Jesus Songco Fernando and Mrs. Elizabeth Salonga Fernando. The organization, which is wholly owned and managed by the couple and their children, deals with retail, and sole distributorship of various globally known musical instruments, professional audio equipment, and their related accessories. Its central office is located at the Executive Suite of Fersal Inn Building, along P. Tuazon Avenue in Cubao, Quezon City, Philippines. Coined from the first letter of the founders� names was the inspiration behind the name JB, which then started with one branch in Cubao, Quezon City that was personally managed by Mr. and Mrs. Fernando together with the support of three pioneer staff. Now, the humble store has grown and currently encompasses 14 music stores located in malls nationwide, most of which are at SM Super Malls, Asia's biggest chain of malls. Adding to the retail music stores are numerous affiliated dealers nationwide that help distribute the products across the Philippines.