About the product
Cobo, a budding bubble tea brand, faced lots of competitors in the market. To grow their reach, there arose a need to be differentiated from the rest.
The goal of Bluethumb was to stir up the milk tea trend with a fresh identity system for Cobo to stand out. Inspired by Cobo’s variety of sinkers you can add to a drink, Bluethumb created different characters to illustrate variety. “Awesome Possibiliteas” - the tagline created - positioned Cobo as a unique, adventurous, and youthful brand. And now with 20 branches and counting, the new look unleashed the potential of Cobo which opened up international inquiries for franchise.
Scope of Project: Brand Identity, Logo Redesign, Tagline, Packaging, Brand Mascot, Posters, In-Store Graphics, Illustrations, Creative Copywriting
The goal of Bluethumb was to stir up the milk tea trend with a fresh identity system for Cobo to stand out. Inspired by Cobo’s variety of sinkers you can add to a drink, Bluethumb created different characters to illustrate variety. “Awesome Possibiliteas” - the tagline created - positioned Cobo as a unique, adventurous, and youthful brand. And now with 20 branches and counting, the new look unleashed the potential of Cobo which opened up international inquiries for franchise.
Scope of Project: Brand Identity, Logo Redesign, Tagline, Packaging, Brand Mascot, Posters, In-Store Graphics, Illustrations, Creative Copywriting
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