106.7 Dream FM Makati - Manila

KOOL 106 was conceptualized in late 1991 when ABC 5’s Edward Tan took in George Boone (BM, XB, RT, EI, LS, KISS, ZOO) as the station manager for their FM radio network. With ABC 5 a fledgling organization that was to rise in February 1992, Tan wanted to make sure that his FM radio affiliate would similarly make a dent in the broadcast circles, similar to what he envisioned his TV network to do. They were able to collar the 106.7 mhz in the FM band, then an empty frequency that was not being used.KOOL 106 was designed to become an adult contemporary station featuring the hits of the 70’s to the 90’s. It was an innovative, bold and creative approach towards radio programming as no pop radio station dared to do so. While there were a couple of stations that may have done this (Mellow  

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Touch, Love Radio, DM 95.5, WRock), these were not pop stations. KOOL was the first to breakthrough with this approach in programming. Other pop radio stations featured a day or two of oldies (Magic, RX, WRock, RT, Mellow Touch) but they never dared to put this in their regular programming interspersed with the current hits.Skeptics at the start didn’t believe the program would fly. Boone, though, had a different notion. He felt that the peak of radio listenership happened in the 80’s and that those who grew up in the 80’s were looking for a station that will give them the identity they can relate to. Similarly, current pop hits weren’t as big as before, thereby necessitating the inclusion of various oldies in the playlist. Similarly, it was done to synergize the market of ABC 5 since their primary target market were the young adults aged 21 and above. Hence, the BIG MIX tag.