National Bookstore Morayta

Established in the late 1930s in Escolta, Manila, as a small stall selling school supplies and textbooks. At the end of the Japanese Occupation of the Philippines, the whole Escolta area was burned, the shop destroyed in the conflagration. The Cancio-Ramos family, the owners, were able to rebuild National Bookstore at the corner of Avenida (now Rizal Avenue) and Soler. National Bookstore was able to recover due to the post-war boom selling school supplies, mostly books andstationery.