Paloma Photography

Paloma Photography started out in the early 1950s as VB STUDIO with offices along JM Basa Street, Iloilo City. It was then owned by Mr. Joe Paloma, the elder brother of VERO G. PALOMA who was then Assistant to his brother. He later took a correspondent course in photography from the New York institute of photography.When the family of Mr. Joe Paloma moved to Manila, Vero G. Paloma took over the business of VB Studio in the early 1960s. Then as now, it has been the official photographer of many school yearbooks in the city of Iloilo. At that time, black and white was the only medium in photography. Even weddings were done in black and white. To produce a color photograph, one has to paint each picture with watercolor.The influx of color film in the early 1970s revolutionized the  

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photography business. Producing a color photograph was no longer the painstaking process that it once was. A roll of color film is simply loaded into a camera, have it processed in the laboratory and photos come out in color. When the studio moved to a new location just across the street, it became known as PALOMA COLOR PHOTOGRAPHY.