About the product
To give the brand an edge in the Metro, Bluethumb differentiated Good Day to be a premium convenience store catering to the medium to upscale market.
Bluethumb created a positive brand name, and used a combination of rustic colors and modern elements to convey a high-end look that’s welcoming and bright.
The placement of the sunshine's rays implies the notion of a spectrum; echoing the brand's wide range of high quality items. It’s the brand’s assurance of premium picks sure to make one's day good, at any time and at any day.
Scope of Project: Brand Identity, Naming, Logo, Tagline, Packaging, Posters, In-Store Graphics, Art Direction, Illustrations, Creative Copywriting
Bluethumb created a positive brand name, and used a combination of rustic colors and modern elements to convey a high-end look that’s welcoming and bright.
The placement of the sunshine's rays implies the notion of a spectrum; echoing the brand's wide range of high quality items. It’s the brand’s assurance of premium picks sure to make one's day good, at any time and at any day.
Scope of Project: Brand Identity, Naming, Logo, Tagline, Packaging, Posters, In-Store Graphics, Art Direction, Illustrations, Creative Copywriting
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