About the product
As any modern marketer would tell you, television's viewership has dropped significantly in the past few years. TV ads no longer hold the potency it once did. Thus, more and more advertisers are turning to the online audience instead, and rightly so — according to a study by MarketingCharts in 2015, less and less young adults are tuning in to traditional TV and are opting for its online counterpart instead. Web sites like YouTube and Netflix that offer alternatives to the usual television experience do nothing to help the drop in television viewership; their comfortability and accessibility easily trumps over TV's fixed schedules selective programs.
This transition over to the “internet” side of things didn't come without a cost — in fact, it's even more difficult to advertise online due to the very limited viewing window every ad gets. For example, YouTube plays an ad every time a video is played, yet most of them only go on for 5 seconds before users are given the option to skip it. This means that strong, engaging content must be presented within the first 5 seconds in order to successfully reel anyone into watching the rest of your content, or you just wasted all your money on posting ads no one would ever even bother to look at.
This transition over to the “internet” side of things didn't come without a cost — in fact, it's even more difficult to advertise online due to the very limited viewing window every ad gets. For example, YouTube plays an ad every time a video is played, yet most of them only go on for 5 seconds before users are given the option to skip it. This means that strong, engaging content must be presented within the first 5 seconds in order to successfully reel anyone into watching the rest of your content, or you just wasted all your money on posting ads no one would ever even bother to look at.
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