SM - Baliwag

VisionSM Prime envisions to be a leader in world-class mall development, committed to deliver the daily needs of millions by offering a total mall experience and creating a richer, better quality of lifeMission* To constantly provide customers with a fresh and world-class mall experience through innovative and state-of-the-art facilities and services;* To undertake wide-ranging corporate social responsibility initiatives that provide greater service for customers with special needs, and ensure environmental sustainability through various programs on energy, water and air conservation;* To be an employer of choice, offering comprehensive opportunities for career growth and enhancement;* To deliver sustainable long-term growth and increasing shareholder value; and* To uphold its role as a  

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catalyst for economic development.Core ValuesVision. Leadership. Innovation. Focus. Hard Work. Integrity. Prudence